![]() ![]() To begin with, let's dwell on the cinema customer journey’s structure. Then… Build a cinema customer journey map Once you've done with the persona profile(s), it’s time to decide whose cinema customer journey you’re gonna map first. The most essential part is to make your persona feel real. Indeed, you may always include or cut out some information. And if you did your research properly (conducted polls and customer interviews, gathered and analyzed feedback, read reviews, etc.), you have enough data to include in the personas’ profiles: from demographics to technology your customers use to their favorite brands to pain points. It’s Margarita, a movie geek and her profile. Here’s an example of what a persona may look like: ![]() In the end, you’ll be able to single out from one to three to five segments with similar attributes, and they will be your personas. Therefore, only real and reliable data will give birth to personas that speak the truth. Research is a whale on which you put any CX initiative. What research methods are better to use in my case?.How to collect more information about them? Should we do some research?.Not sure where to begin? Try to answer these questions: Like Peter, who ran away from the last classes but shouldn’t be home until eight pm? Or Mary, who invites all her dates to the same theater? Or Jonathan, who never misses a DC premiere? But to have a comprehensive picture of your entire audience and their journey and experience with you, these three aren’t enough. Waiting and looking aroundĪnd first… Define your cinema customer journey personaĭo you know who goes to your cinema? Some of them you remember well. 1 Define your cinema customer journey persona.
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